The Armadillo’s Goal
2014 FIFA Word Cup
The shame
The opportunity
Fuleco = Football + Ecology
Tolypeutes tricinctus
Caatinga
Hyper-diverse tropical dry forest
- < 5% within Protected Areas
- High level of economic poverty
- Forest-dependent people
The challenge
1 - Conservation plan
2 - Invest on the “Parks of the cup”
3 - Create 1k ha of PA for each goal scored
Armadillo 1 x 0 Threats
Armadillo 1 x 1 Threats
Brazil invests only R$ 1.02 per hectare of protected area
Armadillo 2 x 1 Threats
- 110k hectares of Protected Area
- Named after the Armadillo
An endless game…
unsolved conflicts
An endless game…
unsolved conflicts
